A small clinic
- 1,200 AI replies
- 200 appointment reminders (utility)
- 50 reports or photos read
- Wogent credits
- ₹1,222.50
- Meta's charges
- ₹46.00
- Total for the month
- ₹1,268.50
Pay for what the agent does. Nothing else.
No monthly fee, no seats, no contract. Recharge a wallet and each reply or message uses a few credits. Your team's replies are always free.
1 credit = ₹0.05
₹1 per AI reply
2,000 free credits to start
Rates exclude 18% GST. Updated .
Rate card
What each action uses from your wallet. Meta's own charge for the same message is shown beside it; Meta bills that to your WhatsApp Business Account, not to Wogent.
| Action | Credits | In ₹ | Meta's charge (paid to Meta) |
|---|---|---|---|
| AI replyEvery answer the agent writes, including AI-written follow-ups. Memory, documents, tools and stage tracking are included. | 20 cr | ₹1.00 | Service message |
| AI voice-note replyA natural Hindi or Hinglish voice note, up to about 30 seconds. Replaces the ₹1 text charge for that reply. | 80 cr | ₹4.00 | Service message |
| Reading a photo, voice note or documentWhen a customer sends a photo, payment screenshot, voice note or PDF and the agent reads it. | 5 cr | ₹0.25 | None |
| Emoji reaction by the agent | 1 cr | ₹0.05 | Service message |
| Automatic text follow-upA fixed-text nudge you wrote, sent inside WhatsApp's 24-hour window. | 1 cr | ₹0.05 | Service message |
| Marketing template, textBroadcasts, offers, journeys. Charged per message sent. | 2 cr | ₹0.10 | ₹0.8631 |
| Marketing template with image, video or document | 3 cr | ₹0.15 | ₹0.8631 |
| Utility templateOrder updates, reminders, follow-ups outside 24 hours. | 1 cr | ₹0.05 | ₹0.115 |
| Authentication template (OTP) | 1 cr | ₹0.05 | ₹0.115 |
| Reply from your team in the inboxYour staff never cost credits. | Free | Free | Service message |
Service message: Meta's first 1,000 service messages per number each month are free, then ₹0.115 each (from 1 October 2026). Template rates are Meta's India rates; other countries differ.
Never charged
- Replies from your team, and their reactions
- Incoming customer messages
- STOP and START confirmations
- Test conversations in sandbox mode
- Messages that fail to send
- Unlimited team members, numbers and workspaces
What a month looks like
Worked out from the rate card, before GST. Typical WhatsApp platforms charge ₹1,500 to ₹4,999 a month before a single message is sent.
A busy retail shop
- 4,000 AI replies
- 200 voice-note replies
- 2,000 festival offers (marketing)
- Wogent credits
- ₹5,000.00
- Meta's charges
- ₹2,094.20
- Total for the month
- ₹7,094.20
Recharge
Recharge from ₹500 by UPI, card or net banking. Bigger recharges add bonus credits.
- ₹50010,000 creditsNo bonus
- ₹2,00041,200 credits+3% bonus
- ₹5,0001,05,000 credits+5% bonus
- ₹10,0002,14,000 credits+7% bonus
Paid credits never expire. Bonus credits last 60 days. GST is added at checkout.
Rewards
The more your business sells on WhatsApp, the more comes back to you.
Monthly cashback
| Level | Credits used / month | About | Cashback |
|---|---|---|---|
| Bronze | 20,000 | ₹1,000 | 2% |
| Silver | 1,00,000 | ₹5,000 | 4% |
| Gold | 4,00,000 | ₹20,000 | 6% |
| Platinum | 10,00,000 | ₹50,000 | 8% |
Paid on the 1st of the next month. Reward credits last 60 days.
Milestones
- Send your first broadcast+200 cr
- Put your first journey live+200 cr
- 30 days with a green WhatsApp quality rating+500 cr
- ₹10,000 of sales tracked from WhatsApp+1,000 cr
- ₹1 lakh of sales tracked from WhatsApp+5,000 cr
- ₹10 lakh of sales tracked from WhatsApp+25,000 cr
Sales are tracked from Shopify and Razorpay orders that came through WhatsApp.
Start free
Every new account gets 1,000 credits on sign-up and 1,000 more when you connect your WhatsApp number: about 100 AI replies to try it on real customers. Trial credits last 14 days, one trial per business.
Create your accountOr have it set up for you
Optional done-for-you setup: we connect your number, write the agent's instructions, load your catalog and test it on real chats. Usually ₹5,000 to ₹15,000 once, quoted after a free demo and billed outside the wallet.
Book a free demoPricing questions
Is there a monthly fee or contract?
No. There is no plan, no seat fee and no contract. You recharge the wallet when you want and pay only for what the agent does.
What is a credit?
1 credit is ₹0.05, so ₹100 buys 2,000 credits. Every action uses a whole number of credits, shown in the rate card.
Is GST included?
No. 18% GST is added when you recharge. Credits and the rates on this page are before GST.
Who pays WhatsApp's charges?
Meta bills its own message charges to the card on your WhatsApp Business Account. They never pass through your Wogent wallet. From 1 October 2026 Meta also charges ₹0.115 for each service reply (AI or human) above the first 1,000 a month per number.
What happens when my balance runs out?
The AI agent stops replying and hands each new chat to your team, so no customer is left with a wrong or half answer. Broadcasts, journeys and follow-ups pause. Everything resumes the moment you recharge. You get a low-balance warning in the dashboard first.
Do credits expire?
Credits you pay for never expire. Free trial credits last 14 days, and bonus and reward credits last 60 days. Credits that expire soonest are used first.
Do failed messages cost credits?
No. A message that fails to send is not charged, and a template that WhatsApp reports as failed is credited back.
How do rewards work?
Use more in a month and you get up to 8% of it back as credits on the 1st of the next month. You also earn one-time credits for milestones such as your first broadcast and for sales tracked from WhatsApp through Shopify or Razorpay.
Can you set it up for me?
Yes. Done-for-you setup is optional: we connect your number, write the agent's instructions, load your catalog and test it on real chats. It is quoted after a free demo, usually ₹5,000 to ₹15,000 once, and is billed outside the wallet.
Can I pay by UPI?
Yes. Recharges go through Razorpay: UPI, cards, net banking and wallets.